Your name, finally on a card

The first materials a new business needs

Whether you are opening a shop, a hair salon, a restaurant, a practice or a service company, the first months are about trust. A customer who does not know you yet judges by what they see: a neat business card, a clear flyer, a tidy team outfit. These materials cost little and pay back quickly.

Here, in order, is what we advise entrepreneurs starting out in Douala and Yaoundé:

• Business cards: your name, your trade, your WhatsApp number. The most cost-effective material of all.
• Opening flyers: the launch offer, the address or a landmark, opening hours, the number.
• A banner or a roll-up: to be seen from the street, a stand or the reception.
• Team wear: logo polo shirts or T-shirts, to inspire trust and advertise as you move around.
• Labels and packaging if you sell products: your brand leaves with the customer.

The business card, still essential

In the digital age, the business card remains the simplest prospecting tool: you hand it over in three seconds, it stays in the wallet, and the customer finds you when they need you. A good card takes few words: name, job title, phone with WhatsApp, email, logo. The back can carry your services, a map or a QR code to your page.

Our cards are printed 85 × 55 mm on 350 gsm coated card, double-sided, within 24 hours of approving the proof. The larger the quantity, the lower the unit price: 500 cards are often the best choice for a new business.

The opening: bring people in from day one

A successful opening is prepared two weeks ahead. Hand out flyers in the neighbourhood with a time-limited offer (a discount, a gift for the first customers), put up a “Grand opening” banner visible from afar, and welcome people with a roll-up and a team dressed in the brand colours. Think social media too: the same visual on the flyer, the WhatsApp status and the Facebook page.

No logo or design yet?

It is common at the start, and not a problem. You can start from one of our templates by trade and customise it online in a few minutes. If you want a bespoke identity, a workshop designer creates your logo and materials: you get a quote within 24 working hours, with two rounds of changes included. Your identity will then be the same on all your materials, from cards to bags.